{"id":8381,"date":"2025-11-07T11:00:36","date_gmt":"2025-11-07T10:00:36","guid":{"rendered":"https:\/\/recomiend.app\/blog\/?p=8381"},"modified":"2025-11-11T07:35:10","modified_gmt":"2025-11-11T06:35:10","slug":"seco-reformas-reformista-23-anos","status":"publish","type":"post","link":"https:\/\/recomiend.app\/blog\/seco-reformas-reformista-23-anos\/","title":{"rendered":"\u00abFund\u00e9 mi empresa de reformas con 18 a\u00f1os y ahora ya somos 6 empleados\u00bb: Alejandro de Seco Reformas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8381\" class=\"elementor elementor-8381\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd47ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd47ab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06b5a9d\" data-id=\"06b5a9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4938abb elementor-widget elementor-widget-text-editor\" data-id=\"4938abb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En <a href=\"https:\/\/recomiend.app\/profesionales\"><strong>Recomiend.app<\/strong><\/a>, estamos convencidos de que el \u00e9xito en el sector de las\u00a0<a href=\"https:\/\/recomiend.app\/reformas-barcelona\" target=\"_blank\" rel=\"noopener\">reformas<\/a> no depende solo de la habilidad t\u00e9cnica, sino de una estrategia de negocio inteligente. Creemos en estar cerca de los profesionales para entender su d\u00eda a d\u00eda. Hoy, hablamos con Alejandro Seco, un ejemplo perfecto de esta filosof\u00eda. A sus 23 a\u00f1os, no solo dirige <a href=\"https:\/\/secoreformas.com\/\"><b>Seco Reformas<\/b><\/a>, sino que su historia rompe muchos mitos del sector.<\/p><p>Alejandro fund\u00f3 la empresa a los 18 a\u00f1os. Hoy, nos cuenta su <b>clave del \u00e9xito<\/b>: una <b>estrategia centrada en la confianza<\/b> que le ha permitido tener la agenda completa hasta marzo y descubrir una paradoja sorprendente sobre los precio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7de8e0 elementor-widget elementor-widget-video\" data-id=\"b7de8e0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/_l1wYC5x4Vc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center 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data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed 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svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item 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.elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c82c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c82c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-068240a\" data-id=\"068240a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa97fed elementor-widget elementor-widget-text-editor\" data-id=\"fa97fed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Inicios: Tradici\u00f3n Familiar y Vocaci\u00f3n Propia.<\/h2><p><span class=\"citation-34 citation-end-34\">Aunque la empresa la fund\u00f3 \u00e9l mismo<\/span>, Alejandro mam\u00f3 el oficio desde peque\u00f1o. <span class=\"citation-33 citation-end-33\">\u00abMi padre me ha tenido a pico y pala&#8230; desde peque\u00f1ito estaba ah\u00ed trabajando\u00bb, explica<\/span>. <span class=\"citation-32 citation-end-32\">Curiosamente, su padre no quer\u00eda que siguiera sus pasos en un trabajo tan duro <\/span><span class=\"citation-31 citation-end-31\">, pero la vocaci\u00f3n de Alejandro fue m\u00e1s fuerte<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-619682c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"619682c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7de10a1\" data-id=\"7de10a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba83f5f elementor-widget elementor-widget-image\" data-id=\"ba83f5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Logo-Seco-Reformas.webp\" class=\"attachment-large size-large wp-image-8404 has-transparency\" alt=\"Logo Seco Reformas\" srcset=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Logo-Seco-Reformas.webp 600w, https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Logo-Seco-Reformas-300x300.webp 300w, https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Logo-Seco-Reformas-150x150.webp 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-has-transparency=\"true\" data-dominant-color=\"201d08\" style=\"--dominant-color: #201d08\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d789ade\" data-id=\"d789ade\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c95a874 elementor-widget elementor-widget-text-editor\" data-id=\"c95a874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"citation-30 citation-end-30\">Tanto es as\u00ed que, tras estudiar electromec\u00e1nica y trabajar en Mercedes<\/span>, decidi\u00f3 dar un giro.\u00a0<span class=\"citation-29 citation-end-29\">\u00abDecid\u00ed montar mi empresa, porque mi padre&#8230; la obra pasa factura, quer\u00eda sacar de trabajar a mi padre y fund\u00e9 la empresa\u00bb<\/span>.\u00a0<span class=\"citation-28 citation-end-28\"><span style=\"font-weight: bolder;\">Fund\u00f3 Seco Reformas a los 18 a\u00f1os<\/span>, vi\u00e9ndolo como el momento ideal: \u00abmejor hacedlo ahora que no tengo cargas ni familiares ni econ\u00f3micas\u00bb<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-818161c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"818161c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fa2d43\" data-id=\"1fa2d43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f73ab elementor-widget elementor-widget-text-editor\" data-id=\"71f73ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>El Desaf\u00edo de Crecer: \u00abNadie quiere el oficio tan f\u00edsico\u00bb<\/h2><p><span class=\"citation-27 citation-end-27\">Hoy, Seco Reformas cuenta con 6 personas, cinco de ellas en n\u00f3mina<\/span>. Pero crecer no ha sido f\u00e1cil. Alejandro se\u00f1ala <b>uno de los mayores problemas del sector: la falta de personal joven<\/b>.<\/p><blockquote><p><span class=\"citation-26 citation-end-26\">\u00abTengo muchos conocidos amigos y siempre intento meter a alguien de confianza&#8230; y <b>nadie quiere el oficio por lo f\u00edsico que es<\/b>, es el mayor inconveniente que tiene la obra\u00bb<\/span>.<\/p><\/blockquote><p><span class=\"citation-25 citation-end-25\">Seg\u00fan Alejandro, es un \u00abtrabajo sufrido\u00bb <\/span><span class=\"citation-24 citation-end-24\">donde la gente joven \u00abtienen miedo a lo f\u00edsico\u00bb <\/span><span class=\"citation-23 citation-end-23\">, a pesar de ser un oficio donde se puede ganar dinero si est\u00e1s bien posicionado<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3dfee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3dfee0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d33f38\" data-id=\"6d33f38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a4547 elementor-widget elementor-widget-text-editor\" data-id=\"10a4547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>La Estrategia Ganadora: Confianza por Encima del Precio<\/h2><p><span class=\"citation-22 citation-end-22\">En Recomiend.app, vemos que no todas las empresas tienen el mismo ratio de cierre<\/span>. <span class=\"citation-21 citation-end-21\">Alejandro, en cambio, afirma tener un buen ratio y estar \u00abbastante contento\u00bb<\/span>. Su m\u00e9todo <b>se aleja de la guerra de precios<\/b>; de hecho, la clave fue hacer lo contrario.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfc1f8 elementor-widget elementor-widget-image-gallery\" data-id=\"ccfc1f8\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 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id='gallery-1' class='gallery galleryid-8381 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQxMiwidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC9lNjMyNzEyOC1mMTY3LTQ4NDMtOTAyNS0xOTFlNzJiNDkyNjMud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" href='https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/e6327128-f167-4843-9025-191e72b49263.webp'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/e6327128-f167-4843-9025-191e72b49263-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" 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src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/9e38491e-8e28-48c0-a536-6b839e0f97b5-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" data-has-transparency=\"false\" data-dominant-color=\"878076\" style=\"--dominant-color: #878076;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQxMSwidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC9mZTJjZDM4NS0yOWEzLTRlZjgtODI0My1mZWE3Y2I5ZmI4MWQud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" href='https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/fe2cd385-29a3-4ef8-8243-fea7cb9fb81d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/fe2cd385-29a3-4ef8-8243-fea7cb9fb81d-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" data-has-transparency=\"false\" data-dominant-color=\"868884\" style=\"--dominant-color: #868884;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQwNiwidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC84ZGUzNDliMy00MDhhLTQwYTEtOGI2Yy1jZTZlMTRmNGI3YzYud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" 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data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQwOSwidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC9mNzdmYzQ4Ny1hNDAyLTQ5YjQtOGI4Ny04MjRkNDg0MjcwOGQud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" href='https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/f77fc487-a402-49b4-8b87-824d4842708d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/f77fc487-a402-49b4-8b87-824d4842708d-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" data-has-transparency=\"false\" data-dominant-color=\"727069\" style=\"--dominant-color: #727069;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQxNSwidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC9iMzU2MjkyNy02MDI0LTRhZDktYWFiNy03NWYyYTU3NzY4NzAud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" href='https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/b3562927-6024-4ad9-aab7-75f2a5776870.webp'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/b3562927-6024-4ad9-aab7-75f2a5776870-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" data-has-transparency=\"false\" data-dominant-color=\"7e7c78\" style=\"--dominant-color: #7e7c78;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQxMywidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC82ZGQ3OTc3MC1jMGU0LTQyNTktOTRjNS05NGE3YTEzNjhmNDQud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" href='https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/6dd79770-c0e4-4259-94c5-94a7a1368f44.webp'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/6dd79770-c0e4-4259-94c5-94a7a1368f44-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" data-has-transparency=\"false\" data-dominant-color=\"8b8473\" style=\"--dominant-color: #8b8473;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ccfc1f8\" data-elementor-lightbox-title=\"Reformas de Seco Reformas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQxNiwidXJsIjoiaHR0cHM6XC9cL3JlY29taWVuZC5hcHBcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC8yOWRiZjAzYS03YjJhLTQyYzAtYWNlMS01Y2YzYTVkMmMzOTAud2VicCIsInNsaWRlc2hvdyI6ImNjZmMxZjgifQ%3D%3D\" href='https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/29dbf03a-7b2a-42c0-ace1-5cf3a5d2c390.webp'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/29dbf03a-7b2a-42c0-ace1-5cf3a5d2c390-150x150.webp\" class=\"attachment-thumbnail size-thumbnail not-transparent\" alt=\"Reformas de Seco Reformas\" data-has-transparency=\"false\" data-dominant-color=\"9f9896\" style=\"--dominant-color: #9f9896;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b320d78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b320d78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525de0b\" data-id=\"525de0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f809603 elementor-widget elementor-widget-text-editor\" data-id=\"f809603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>La Paradoja: Subir Precios para Cerrar M\u00e1s<\/h3><p><span class=\"citation-20 citation-end-20\">Alejandro confiesa que su mayor <b>error <\/b>al principio fue <b>ser demasiado econ\u00f3mico<\/b><\/span>.<\/p><blockquote><p><span class=\"citation-19 citation-end-19\">\u00abEra demasiado econ\u00f3mico para coger faena al principio y es al rev\u00e9s. Ahora paso, me lo puedo permitir, <b>presupuestos m\u00e1s elevados y es cuando m\u00e1s me aceptan<\/b>\u00ab<\/span>.<\/p><\/blockquote><p><span class=\"citation-18 citation-end-18\">Es una lecci\u00f3n que le cost\u00f3 aprender: \u00ab<b>El precio, la gente piensa que baj\u00e1ndolo te van a aceptar m\u00e1s y a m\u00ed cuando m\u00e1s lo he subido, me aceptan m\u00e1s los presupuestos<\/b>\u00ab<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539c1a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539c1a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d83e86\" data-id=\"4d83e86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e87fdf0 elementor-widget elementor-widget-text-editor\" data-id=\"e87fdf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00bfC\u00f3mo lo Logra? \u00abLa gente quiere confianza y tranquilidad\u00bb<\/h3><p><span class=\"citation-17 citation-end-17\">La subida de precios solo funciona si se respalda con algo que los clientes valoran m\u00e1s: la <b>confianza<\/b><\/span>. Alejandro ha implementado medidas concretas para que el cliente se sienta seguro:<\/p><ul><li><p><b>Oficina f\u00edsica:<\/b><span class=\"citation-16 citation-end-16\"> Aunque al principio no la ten\u00eda, decidi\u00f3 abrir una oficina en Matar\u00f3 <\/span><span class=\"citation-15 citation-end-15\">a los dos a\u00f1os de empezar<\/span>. <span class=\"citation-14 citation-end-14\">El cambio fue inmediato: \u00ab<b>Lo not\u00e9 mucho en el tema de la confianza&#8230; la gente ya ve una empresa seria, consolidada<\/b>, y la verdad que funciona m\u00e1s\u00bb<\/span>.<\/p><\/li><li><p><b>Transparencia total:<\/b><span class=\"citation-13 citation-end-13\"> En las <b>rehabilitaciones integrales<\/b>, donde el cliente suele entregar las llaves <\/span><span class=\"citation-12 citation-end-12\">,<b> Seco Reformas instala c\u00e1maras de seguridad 24 horas<\/b><\/span>. <span class=\"citation-11 citation-end-11\">\u00abTiene acceso solamente al cliente y yo&#8230; la gente se queda tranquila, en ese sentido\u00bb<\/span>.<\/p><\/li><li><p><b>Capacidad de resoluci\u00f3n:<\/b><span class=\"citation-10 citation-end-10\"> Alejandro es realista: \u00abSiempre hay alg\u00fan problema en la obra, porque siempre salen cosillas, pero el cliente lo que quiere es que se lo resuelva\u00bb<\/span>.<\/p><\/li><\/ul><p><span class=\"citation-9 citation-end-9\">Esta <b>estrategia de confianza<\/b> se refleja tambi\u00e9n en sus <b>cobros<\/b>, con un sistema escalonado que da seguridad a ambas partes: <b>10% al firmar, 40% al empezar, 40% a media obra y el 10% final<\/b><\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2949eca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2949eca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e55018\" data-id=\"7e55018\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9b332f elementor-widget elementor-widget-text-editor\" data-id=\"b9b332f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Una Visi\u00f3n Ambiciosa: Talleres, Limpieza y Crecimiento<\/h2><p><span class=\"citation-8 citation-end-8\">Con solo 23 a\u00f1os, Alejandro ha aprendido \u00aba palos\u00bb <\/span><span class=\"citation-7 citation-end-7\">y ha superado la desconfianza que a veces genera su juventud<\/span>. Ahora, su visi\u00f3n de futuro es clara.<\/p><p><span class=\"citation-6\">Especializado en <\/span><b>reformas integrales<\/b><span class=\"citation-6 citation-end-6\"> en la zona del Vall\u00e9s Oriental y Occidental <\/span><span class=\"citation-5 citation-end-5\">, Alejandro es \u00abbastante ambicioso\u00bb para su empresa de Reformas.\u00a0<\/span>Adem\u00e1s, planea diversificar:<\/p><ul><li><p><b>Talleres mec\u00e1nicos:<\/b><span class=\"citation-3 citation-end-3\"> Aprovechando su formaci\u00f3n en electromec\u00e1nica<\/span>.<\/p><\/li><li><p><b>Empresa de limpieza:<\/b><span class=\"citation-2 citation-end-2\"> Un servicio complementario que surge \u00aba ra\u00edz de las obras\u00bb<\/span>.<\/p><\/li><li><p><b>Compra-venta de pisos<\/b>.<\/p><\/li><\/ul><p><span class=\"citation-0 citation-end-0\">Su objetivo a largo plazo es tener cuatro \u00abcollas\u00bb, personal de oficina y que la empresa \u00abse mantenga sola\u00bb<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63e1de6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63e1de6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0951b29\" data-id=\"0951b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c9d0c elementor-widget elementor-widget-text-editor\" data-id=\"c5c9d0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Una experiencia \u00fanica: El est\u00e1ndar de calidad de los Alpes Suizos<\/h2><p>Cuando hablamos de experiencia, no solo nos referimos a los a\u00f1os de trabajo, sino a los desaf\u00edos superados. En nuestra conversaci\u00f3n, Alejandro nos comparti\u00f3 la que, seg\u00fan \u00e9l, fue su experiencia m\u00e1s curiosa y formativa.<\/p><p>\u00abUn cliente qued\u00f3 tan satisfecho con nuestro m\u00e9todo de trabajo que nos hizo una propuesta inesperada\u00bb, recuerda. \u00abQuer\u00eda que mi padre y yo nos encarg\u00e1semos personalmente de unas reformas en su propiedad en Suiza. Estar\u00edamos all\u00ed una temporada completa, en plenos Alpes, con todos los gastos pagados\u00bb.<\/p><p>El reto no era solo log\u00edstico, sino clim\u00e1tico. \u00abRecuerdo que hab\u00eda much\u00edsima nieve y hac\u00eda un fr\u00edo intenso, condiciones a las que no est\u00e1bamos acostumbrados\u00bb.<\/p><p>Sin embargo, fue esa dificultad la que se convirti\u00f3 en una lecci\u00f3n de calidad.<\/p><blockquote>\u00abLo que m\u00e1s nos impresion\u00f3 fue el est\u00e1ndar de los materiales\u00bb, se\u00f1ala. \u00abAll\u00ed no se andan con medias tintas. Debido al fr\u00edo extremo y las condiciones de la zona, est\u00e1n obligados a utilizar lo mejor del mercado en aislamiento y durabilidad\u00bb.<\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e3634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1e3634\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf7b0a7\" data-id=\"bf7b0a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c916b elementor-widget elementor-widget-image\" data-id=\"40c916b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"457\" src=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Imagen-de-WhatsApp-2025-11-06-a-las-12.14.28_44b2e97c-e1762434120778.webp\" class=\"attachment-large size-large wp-image-8445 not-transparent\" alt=\"Seco Reformas en los Alpes\" srcset=\"https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Imagen-de-WhatsApp-2025-11-06-a-las-12.14.28_44b2e97c-e1762434120778.webp 600w, https:\/\/recomiend.app\/blog\/wp-content\/uploads\/2025\/11\/Imagen-de-WhatsApp-2025-11-06-a-las-12.14.28_44b2e97c-e1762434120778-300x229.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-has-transparency=\"false\" data-dominant-color=\"bdbbc3\" style=\"--dominant-color: #bdbbc3\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2a2b9c\" data-id=\"d2a2b9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4df7e8 elementor-widget elementor-widget-text-editor\" data-id=\"d4df7e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Esa estancia en los Alpes no fue solo un trabajo ex\u00f3tico; fue la confirmaci\u00f3n de su propia filosof\u00eda: utilizar solo materiales de primera calidad que garanticen el mejor rendimiento, sin importar si es en los Alpes Suizos o en el sal\u00f3n de tu casa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb431f elementor-widget elementor-widget-text-editor\" data-id=\"5fb431f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La historia de Alejandro es la prueba de que la\u00a0<span style=\"font-weight: bold;\">profesionalidad, la vocaci\u00f3n y una estrategia de negocio centrada en la confianza, y no en el precio<\/span>, es el camino para triunfar en un sector tan competitivo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En Recomiend.app, estamos convencidos de que el \u00e9xito en el sector de las\u00a0reformas no depende solo de la habilidad t\u00e9cnica, sino de una estrategia de negocio inteligente. Creemos en estar cerca de los profesionales para entender su d\u00eda a d\u00eda. Hoy, hablamos con Alejandro Seco, un ejemplo perfecto de esta filosof\u00eda. A sus 23 a\u00f1os, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":8402,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[476,500],"tags":[123,141,498],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Fund\u00e9 mi empresa de reformas con 18 a\u00f1os y ahora ya somos 6 empleados&quot;: Alejandro de Seco Reformas<\/title>\n<meta name=\"description\" content=\"Alejandro due\u00f1o de Seco Reformas, con 23 a\u00f1os, nos confiesa que al subir los precios y centrarse en la confianza, lograba cerrar m\u00e1s clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/recomiend.app\/blog\/seco-reformas-reformista-23-anos\/\" \/>\n<meta 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